As per the market research report published by Facts and Factors, the global fabric conditioner market was valued at USD 18 Billion in 2020. This market is further expected to generate revenue of around USD 23 Billion by end of 2026, growing at a CAGR of around 4% between 2021 and 2026.
A boom in expenditure in the textile industry has created a constructive overview of the fabric conditioner market. Moreover, the demand for premium garments and improved organic & environment-friendly conditioners being developed alongside pushed the boundary of revenue for the fabric conditioner market tenfold.
Furthermore, increased marketing spending by manufacturers and the advent of online shopping has paved the way for a variety of products toward the customers which further helps in generating additional revenue streams. Other factors such as rapid urbanization coupled with an increase in disposable cash among the population as well as an increased outlook towards environmental concerns and health-related concerns have pushed the growth of fabric conditioners over the forecast period.
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Top Market Players
Major players in the global fabric conditioner market are Proctor & Gamble, S. C. Johnson & Son, Henkel AG, The Unilever Group, Church & Dwight Co, Reckitt Benckiser, and LG Household, amongst others.
The global coronavirus pandemic has disrupted industries across the world and the sector for fabric conditioner is no different. Key players residing in the market have shifted their approach in order to keep up with the increased demand even in times of such situation. These firms have improved their supply chain management strategies and business continuity measures in order to ensure a continuous supply. The global prospects for the market dynamics are changing as the sector looks to constantly shift areas of production and change supply chain vendors in order to stay ahead.
The type segment can be further segmented into liquid, dryer sheets, and others. From these, the factors such as the rise in need for extreme laundry care products, technologically advanced laundry care systems, smart distribution systems, washing machines equipped with advanced features such as smart water technology, and advanced garment programming for residual and commercial usage has propelled the liquid fabric conditioner segment to occupy the highest CAGR growth.
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The application segment can be further segments across laundry services, hospitality, household cleaning, and others. The hospitality segment will occupy the larger market share in this category due to the constant need for freshly washed and stain-free sheets alongside a litany of bed and pillow coverings among other products on a daily basis. The following factor coupled with the huge hospitality sector is expected the push the growth of the former segment.
North America Is Projected To Dominate Global Fabric Conditioner Market Growth
The North American region is expected to retain its foothold of the largest market share when it comes to regional allocation of revenue. Several factors such as a majority of the working population with a large share of disposable income alongside increased use of fabric conditioners due to raised awareness will fuel the growth of the market. Furthermore, an advent increase in machines dispensing packets of fabric conditioners all across the nation is expected the push the growth of the market in a positive outlook.
However, the region of Asia-Pacific will mark the highest growing CAGR with economies such as India and China expected to increase spending in the following sector.
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