People are not getting enough sleep with insomnia gaining momentum worldwide. Acknowledging this current issue, Big Health has developed a curative app to treat insomnia. Peter Hames, its CEO, has developed this app called Sleepio which will treat insomnia, and its users can delete the app once their problem has been resolved.
According to P. Hames, the app Sleepio functions on a principal called CBT (Cognitive Behavioral Therapy) which will enable the users to maneuver their thoughts in different ways and counter against their anxieties and nervousness.
But an air of uncertainty hangs above its investors who seemed to be unsure about the sustainability of the app. Hames stated that, they had difficulty viewing the aim of treating insomnia permanently and then asking the users to delete the app afterwards and therefore didn’t fund the company.
With digital health becoming hype, most investors are in look out of business prototypes that promises regular revenue from consumers who will endure using the app forever. According to health experts, this norm has resulted difficulty for those digital health programs that have struggled preventing or curing health conditions.
But Peter Hames has devised a plan to gain funding. For the start-up he had upraised nearly more than $15 million from patrons, including the health care company, Kaiser Permanente. The company has backed Big health in curing people’s ailments.
Hames has pointed out several facts in support of Sleepio’s exertion. He stated that with nearly 60 million humans struggling with insomnia in U.S. alone, there is a huge potential market. It is an effort of Sleepio to substitute side-effect laced sleeping pills.
Through a number of published studies, Big health has proved that the app remains to be in effect for months, even after the 6 week intervention of the service getting over. A paper was published in Psychiatry of JAMA at Oxford Univ. by researchers last year, showed that from 1,700 adults researched, nearly 3 quarters of them observed a positive development in their sleeping pattern. That result encouraged the United Kingdom’s NHS (National Health Service) to start disbursing for users to operate the app.